About Dale Benton

Meet the Owner

About Dale Benton and Benton Nissan

Benton Nissan is a multi-store dealership group serving customers in Oxford, Hoover, and Bessemer, Alabama, and Columbia, Tennessee. We believe that God owns this business, and we are simply His stewards for a season. Everything we do is guided by integrity, service, and a desire to honor Him. Our mission is to provide quality vehicles and products with an unwavering commitment to customer satisfaction. We operate with excellence and a genuine focus on serving people well. I invite you to give us the opportunity to serve your automotive needs — whether you’re purchasing a new or pre-owned vehicle or servicing the one you already own.

We attribute our success to the professionalism and dedication of our highly trained technicians and staff. Our goal is to create an environment where customers feel valued and welcomed, and where team members feel that their work makes a meaningful difference.

2010 First Dealership Opened

4 Nissan Locations

2 States Served

Born in the suburbs of Atlanta, Dale began his career in the automotive industry in 1992 after playing college baseball on scholarship and pursuing a lifetime dream of playing baseball as a career. This dream was cut short after an injury and he soon took on a new dream of owning his own car dealership one day. He married his college sweetheart and they pursued this dream together. As he worked his way up in the business, he advanced from sales to management and eventually was running the store. Then in November 2010, he took advantage of an opportunity, took a leap of faith, and invested their life savings to realize the dream of ownership with his first store, Benton Nissan, in Oxford, Alabama.

Today, he leads four Nissan locations with the same principles he started with: work hard, treat people right, and lead with honesty and respect. Dale has been married for over 30 years and has one son. His leadership philosophy centers on family, strong values, and responsibility to the communities he serves.

“ It’s about building relationships because this is a people business. — Dale Benton

The Benton Way

Character and integrity come before anything else.

Work Hard

From sales associate to owner of four dealerships, built through hard work and determination.

Treat People Right

Family and friends are always treated the same here — you’ll be treated like one of our own.

Lead with Honesty

Leading with honesty and respect in every relationship, with customers and team members alike.

At Benton Nissan, we understand that everyone faces moments when they could use a little support. That’s why we are committed to giving back — whether through community partnerships, helping families in need, or supporting local causes that make a real difference. We don’t just do business in our communities; we invest in them.

Dale understands the importance of community and giving back what God has so richly blessed us with. Contributions to charitable organizations have been a practice and standard from the origins of Benton Automotive Group.

Church of the Highlands
Golden Springs Baptist Church
United Way
Rotary Club Member
Board Member, The Donoho School
Many civic and charitable organizations

Our Mission Statement

Our mission is to sell quality vehicles and products with unwavering commitment to our customers. We believe that God owns this business and we are simply His stewards of it for a season. We want to make sure that all we do in and through the business honors Him. By the same token, we do not want to do anything that will dishonor Him. We contribute our customer service and overall satisfaction to our qualified and trained technicians and staff. We not only want our customers to feel at home, but we want our team to feel they are making a difference. Whether it be at our store or in the community on a philanthropic level, we are your Friends in the car business.

We also know that buying a car can sometimes feel difficult — but at Benton Nissan, we work hard to make the process easy and stress-free. Whether you prefer to visit us in person or have the vehicle delivered to you, you’ll be treated like one of our own. Family and friends are always treated the same here, because we truly are your Friends in the Car Business.